Here are 5 realities about the blog building process it is best that you know and accept now to be prepared for the journey ahead.
Search Engine Traffic is a Long 'Process'
As true as it is that blogs are favored by search engines due to their frequent updates do NOT expect an overnight avalanche of traffic. Building search engine traffic is much like blog building insofar as they are both a process that takes time and consistent effort.
Update Consistently
Establish a realistic schedule for updating your site and try to maintain it so that readers know what to expect. You will discover that frequent updates are what will initially attract visitors and you want them to know when to expect the next new post. Maintain consistency in this area and always remember the more you update the more people (and search engines) will return to the site.
Prioritize Returning Visitors
Generating new traffic to your site is always exciting but you must NOT forget the importance of keeping your current visitors coming back. The importance of returning visitors is that their 'loyalty' will spawn new visitors through the references they give. Also by having 'regulars' frequent your site they will likely interact and leave comments that help give your site 'social proof' to any new visitors. In the long run it is the returning visitors that give most popular blogs the 'notoriety' they maintain within the online community.
Multiple Traffic Sources is Best
Developing multiple sources of traffic is important since some origins may not produce visitors who are as responsive as others. Along these lines you will also have sources such as social sites that will not produce a high percentage of repeat visitors. Remember no source will be permanent which is why your frequent updating is so important.
Count on Inconsistent Traffic Flow
Although the blog building process does require your consistent efforts do NOT expect your traffic flow to maintain the same consistency. For many reasons visitors will not maintain a regular pattern of visits. An increase or decrease in outdoor activity (change of seasons) will affect traffic flow as will 'life' itself. Family matters, personal commitments and so on will temper your traffic flow. The only consistency you can and should rely upon is your own.
Developing blog traffic is the first and most significant step needed to be taken to help establish your site. Blog building is a process that takes an investment of time and energy before results of any significance will even be seen. This process is something that even the most popular blogs you can find online had to endure to achieve the level of success they have. The 5 realities of blog building discussed above are meant only to better prepare you for what it will take to develop your site. Do not be fooled by the ease of creating a blog that the building process will be completed as quickly and effortlessly as well. With patience and a willingness to consistently put forth some effort you will find that a fully developed blog will be worth the time and energy you invested.
How does blogging do all that for your business?
1. Blogs are personal. They should sound like they really come from you even if you get a professional ghostwriter to write them. That way, people build up trust with your business because they think they know the person behind it - you! That helps them to trust you.
2. Blogs allow customers to give feed back to you about what they think about your business. Most blogs allow people to respond, and this is a way you can find out what people want from your business. Also, you can find out about problems and sort them out before they become a big deal.
3. Blogs allow you to build a knowledge bank. They will get a lot of your ideas out onto the internet and indexed with search engines, which will make it more likely that potential clients will find you.
4. If your blogs are informative, they will be spread about, with people pasting your links all over the internet, so more people get to hear about you that way.
5. Blogs allow you to communicate with more people than you could ever do in person.
6. Blogs help to set you up as an expert in your field. If people think you know what you are talking about, they are more likely to give you their business.
7. Blogs are easy to set up, with many companies offering you ready-made attractive bog templates. You can enter your content easily, with very little time, effort or expertise.
Blogs are one of the latest and most powerful weapons in the web 2.0 armory. They spread the word about your business and get people excited about it more effectively than almost any other marketing method. If you are serious about your business, you should be serious about blogging.
2. Blogs allow customers to give feed back to you about what they think about your business. Most blogs allow people to respond, and this is a way you can find out what people want from your business. Also, you can find out about problems and sort them out before they become a big deal.
3. Blogs allow you to build a knowledge bank. They will get a lot of your ideas out onto the internet and indexed with search engines, which will make it more likely that potential clients will find you.
4. If your blogs are informative, they will be spread about, with people pasting your links all over the internet, so more people get to hear about you that way.
5. Blogs allow you to communicate with more people than you could ever do in person.
6. Blogs help to set you up as an expert in your field. If people think you know what you are talking about, they are more likely to give you their business.
7. Blogs are easy to set up, with many companies offering you ready-made attractive bog templates. You can enter your content easily, with very little time, effort or expertise.
Blogs are one of the latest and most powerful weapons in the web 2.0 armory. They spread the word about your business and get people excited about it more effectively than almost any other marketing method. If you are serious about your business, you should be serious about blogging.
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